Forsythe Technology is hardly a newcomer to content marketing. The IT infrastructure integrator has been publishing Focus magazine for more than five years. More recently, the editorial staff launched a website for the mag, supplemented with a solid variety of multimedia, such as videos, Brainshark presentations, and more.
“If you look at how customers are buying, three-fifths of the buying cycle occurs before the prospect is even contacted,” said Jim Bindon, senior vice president of marketing and sales for Forsythe Technology, an IT infrastructure integrator based in Skokie, Ill.
